ASCP Skin Deep

JULY | AUGUST 2015

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Create your free business website! www.ascpskincare.com 17 Sample Client Survey 1. What do you like most about my business? 2. What would you change about my business? 3. Can you share a short comment or testimonial about your experience here and what you enjoy most about my business/services? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ May we use your comments as a part of our marketing? (Circle one) YES NO Appointment availability Décor/setting Hours/schedule Location/area Online gift certifi cates Online scheduling Payment options available Prices Products sold Prompt service Quality/value Services available Therapist/tech experience Other: _____________________ Appointment availability Communication methods available Décor/setting Location/area Online gift certifi cates Online scheduling Payment options available Prices Products used Prompt service Quality/value Services available Other: _____________________ Provide a thank-you reward or incentive— perhaps for one of your new "back-bar upgrades"—when they complete the survey, to be used before the end of your slow summer period, of course. GET PEOPLE IN THE DOOR If you are truly sitting around with nothing to do, be proactive and invite some new potential clients or referral sources in for an opportunity to give you a try. One of the most valuable assets you can utilize is the pool of people you know (PYK), and who already know you. This group is made up of your friends, family, social acquaintances, classmates, and past work colleagues. It includes people you already socialize with at school, church, and other groups, as well as those you do business with. Begin by sending an announcement to everyone on your PYK list explaining what you offer and the related benefi ts, as well as an invitation and incentive to try out your services. This incentive could be a complimentary consultation, a free upgrade, or special pricing for new clients. The goal is to get your PYK list to try your services for the fi rst time—especially those who are potentially ideal clients or who can be a strong referral source for other future ideal clients. Whether you offer people a complimentary service or simply a few dollars off is up to you. You must feel good about the offer to make it successful.

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