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Warning: Do not post a review
yourself! Not only is this unethical,
it is usually obvious you are
reviewing yourself, and it will
damage your credibility.
Reward the Positive,
Fix the Negative
Whenever you receive a review, make sure
to acknowledge the person who gave it
with a genuine thank-you online, by email,
mail, or in person. For clients who provide
unexpectedly glowing reviews, you could
also reach out and provide a thank-you in
the form of an upgrade or perk, although
I don't suggest posting details about this
on the review site, for a variety of reasons.
At a minimum, send a brief thank-you
reply on the site acknowledging you saw
their comments and appreciate their kind
words and business.
Here are some ideas on how and
where to use reviews and testimonials in
marketing:
• Post on your website.
• Share in a newsletter.
• Include in brochures and other print
marketing materials.
• Add to press releases, commercials,
and ads.
• Repost links to past reviews and review
sites on your website/social media pages.
• Create a scrapbook or brag book for your
waiting area.
• For your team: share at staff meetings,
post in the break room, or include with
paychecks.
For negative reviews, reach out with
objective and genuine interest to address
the customer's concerns as quickly as
possible. Some studies show that reviewers
Common Review Sites
Here are some quick links to the most common
review sites mentioned in this article.
Citysearch: www.citysearch.com
Demandforce: www.demandforce.com
Facebook: www.facebook.com
Google+: www.google.com
Insider Pages: www.insiderpages.com
MerchantCircle: www.merchantcircle.com
Spafinder: www.spafinder.com
Superpages: www.superpages.com
TripAdvisor: www.tripadvisor.com
Yahoo: smallbusiness.yahoo.com/local-listings
YP (Yellow Pages): www.yellowpages.com
Yelp: www.yelp.com
BEWARE OF www.spahunters.com.
This site is a front for prostitution.
You may want to check it out to be
sure your spa isn't listed!
