Issue link: https://www.ascpskindeepdigital.com/i/493450
Create your free business website! www.ascpskincare.com 23 • GROUPS OF THREE Consumers understand groups of three: Small, medium, large. Red, yellow, green. A best practice is to have three separate pieces of content (for example: a brief story, a special treatment offering, a limited-time offer, or a special event) and to use a large font for each section title. Remember, less is more, so don't go overboard with the content. A few sentences of text with a link to "read more" on your blog or website is ideal. Finally, use a large image that is relevant to your content. If you follow these suggestions, you'll be on your way to a successful email marketing program. Make sure you have content your recipients will fi nd interesting and useful. Create a calendar to help you plan your content strategy. Schedule times to send out the content for your campaigns. You can use your own content or take advantage of relevant third-party content like blog posts and educational videos from product and equipment manufacturers on YouTube. You don't have to reinvent the wheel to become a valuable resource for your clients. Email programs like Constant Contact and others allow you to see the open rate and click-through percentages of your emails so you can see what content your subscribers are most interested in. Keep track of your emails to see what content generates the most response. For example, perhaps you sent out a blog post on a hot new industry trend and it received more clicks than usual. You know your clients have interest—perhaps you can add the service to your menu or offer it as a monthly special. Email marketing is a dynamic tool that can help you grow your business. Become a resource to your email recipients, and you will see success. Work to engage, educate, and inform, and you will see positive results that are sure to help you achieve your goals. Note 1. BusinessWire, "Mobile Email Opens Hit 51%," accessed March 2015, www.businesswire.com/ news/home/20140114006684/en/2014-Mobile- Email-Opens-Hit-51#.VN59bcZXJ3N. Barry Eichner is an expert in the beauty, spa, and wellness industries, with more than two decades of experience. He is an accomplished speaker, educator, and consultant. Contact him at barry@barryeichner.com. If you want to expand your business's brand, reach more people with your message, and potentially do more business, you need to grow your contact list. Here are 10 easy ways to build your contact list. (Note: if you want to email people with your marketing messages, always let them know up front what their address will be used for when you ask for it.) 1. Extract your customer list from your booking software. 2. Keep a sign-up sheet at the front desk for walk-ins. 3. Install a form on your website so visitors can add their name. 4. Install a lead-collection app on your Facebook page. 5. If you conduct on-site events, use text-to-join (a feature included in most email marketing software) and have attendees text you their email addresses to sign up for your mailing list. 6. Add an email sign-up link to your email signature. 7. Add a QR code to your business card that will lead to a website sign-up page. 8. Add an email sign-up link to your Twitter profi le. 9. Collect business cards at networking events and manually enter the email addresses into your contact list. 10. Extract a contact list from the address book in your personal email account. Grow Your Contact List