Issue link: https://www.ascpskindeepdigital.com/i/493450
Create your free business website! www.ascpskincare.com 19 free. Many businesses began to curate and distribute engaging and compelling content. The theory was if you had more interesting social media content, it would organically create greater engagement among your fans and followers. It was a craze that came to an end in 2015 when Facebook and other social networks began to increasingly adopt a "pay-to-play" approach. Now, email marketing has resurfaced as a highly effective, low-cost, digital marketing channel that is incredibly user- friendly. However, there's a catch: email marketing has changed, and changed big time. The manner in which recipients read email is completely different than just six years ago—51 percent of email is now opened on a mobile device. 1 You have to think small to win big in the new email marketing game. Email Marketing for the New Millennium When email marketing first came to life, graphic designers had a field day creating templates that mirrored the beautiful designs of their paper newsletters. Publishing terms like "columns" and "above the fold" were adopted by the digital medium. Back in the old days—you know, like 2003—desktop computer users would open an email and the visual beauty of the images and columns of text would provide a rich and engaging experience. If you were to open that same email now on a mobile device with a screen the size of your palm, it would be unrecognizable. There's a new email marketing landscape, and it has a new set of terms. In the late '90s and early 2000s, email marketing emerged as an inexpensive and user-friendly digital marketing channel. The beauty industry embraced this new channel with enthusiasm. As email marketing became commonplace, software developers began to integrate data collection tools into the proprietary scheduling software that beauty businesses used. In the late 2000s, social media began to dominate the digital marketing environment, and many businesses began to migrate their marketing to this new frontier. Spas and salons found they could communicate with current customers and find new customers using social media. This new treasure trove of advertising was