Issue link: https://www.ascpskindeepdigital.com/i/430862
Create your free business website! www.ascpskincare.com 33 Prescribe How will your lunchtime customer remember what you talked about during those 15 minutes? Writing down some recommendations before the client leaves only adds a few seconds to the sign-out process. Simply use your business card or a clear space on your brochure to mark the services you believe may be of interest for later. If you notice the client has tension in the neck, or is under stress, suggest a massage. If you think the client would benefi t from a good exfoliation to brighten the skin or a series of treatments to clear acne, say so, and circle the service and/or products you suggest. The key is that you have to personalize what you do. Package You can package express treatments together in the same way you package your full-length services. Throw in a brow, chin, or lip wax with a mini facial—waxing is by far the most satisfying results-producing service and can help boost the popularity of treatments that don't have immediately visible results. If a client only has time for one mini service, or if there's a service on your express menu that doesn't easily pair well with others, create a package consisting of the mini service and a retail product that supports it. In a spa where you work with hairstylists, nail technicians, or other professionals, you can create packages as a team effort. Make introductions to other staff members and be sure to ask the client if she is interested in any of the other services available. Figure out in advance with other team members how these partnerships will work—it can become problematic if you do not specify who is in charge of taking care of the client and moving her from one area to another. Never leave a client to her own devices and expect that she will just fl oat to the right place. Another option for express treatments is to offer a time booking, where the client simply pays a dollar amount per fi ve minutes, with a 20-minute minimum, and the services are determined on the spot to address whatever the client wants or needs. A word of warning: this is the most diffi cult option, because you never know what service will be required and cannot prepare in advance. When booking clients on a time basis, you must ask what concerns they want to focus on. This type of service is for more advanced practitioners who can easily switch hats and know the skin and body well. Purchase Increasing the ease of payment frees up time to move clients through your facility faster. Take advantage of technology to allow clients who book online to pay in advance at the time of booking, and allow point- of-service payment with a credit card slider that can be attached to your smartphone or iPad. Both of these methods are easier for clients and also remove the need for you to ring them up at a reception desk after a service. When looking for a payment system, seek a provider Shorter services mean your skills and expertise need to be top quality. You have less time to make an impression and offer results, so every minute counts. that offers good support and test the system before you jump in with both feet. Keep in mind that the process should be easy and seamless for clients, and should add to the express feel of your spa. Maximize Your Time and Profi ts Making the most of short time slots is a great way to maximize your profi ts. Express treatments can help you fi ll in your books, sell more retail, and build a larger client base. As a mentor always said to me, time is precious—be sure to use it wisely. Lynn Parentini is a respected author, educator, esthetician, massage therapist, former makeup and skin care salon owner, and supporter of Dress For Success. She is a member of the National Multiple Sclerosis Society and the National Cosmetology Association, and is the author of The Joy of Healthy Skin (Prentice Hall, 1995) and Stone Journey (Esthetic Alternatives Inc., 2000). Contact her at lparentini@ymail.com. STEP 4 STEP 5 STEP 6