Issue link: https://www.ascpskindeepdigital.com/i/430862
T Create your free business website! www.ascpskincare.com 29 Time is money, for both you and your clients. When you consider that a lunch hour can be booked in 15-minute increments, you can quickly see the potential of having a busy spa midday. That's four clients instead of just one— more opportunities to gain a loyal customer, cross-promote other services, and sell retail. If your menu does not already include an express treatment section, now is the time to consider adding one. Everybody wins when you have shorter treatments available. You want to maximize your time and fill your appointment book. Clients want convenience and most of them find it easier on a weekday to fit in a short spa service instead of a long one. Read on to learn how to build your express menu using the "six Ps" as your guide. Plan As with anything, you will need to come up with a strategy that works for you. The idea is to come up with something authentic, unique, and with substance. Express treatments are mini services that take 15 to 30 minutes max. They should not be substitutes for your full-length services, so they do not compete with what is on your main menu, but you can base your ideas on your full- length services. Go through your menu and pick a few items that could be modified into an express version. When making a full service into a mini service, the treatment must offer immediate results for it to sell well. For example, a deep cleansing facial can be turned into a mini cleansing facial by leaving out the steam, exfoliation, and extractions. When it comes to facials, keep in mind that office workers who need to return to work after their express treatment may not want a service that will mess up their hair or leave them needing to reapply makeup. Promoting shorter spa treatments by Lynn Parentini STEP 1 Express