ASCP Skin Deep

JANUARY | FEBRUARY 2015

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Create your free business website! www.ascpskincare.com 21 Event Retailing Retailing is one of the major components of any party you host. Here are some ideas for retail items to offer during February or at a Valentine's Day-themed event. Bath and Body: Focus on fragrant bath and body products, including luxurious (perhaps handmade) bar soaps. Cozy Escape: Choose a selection of soothing, feel-good items that will help clients snuggle in and escape after a long day—quality scented candles, incense, cozy shawls, and teas. Makeup Glamour: Lipsticks, lip balms, and lip glosses sell fast at this time of year. A lipstick is a cheap thrill for many shoppers and a new color can be as good as a facelift! Create a "Kissable Lips" display with lip products and hot new hues. Nail polish is another easy-to-sell product. Hearts and Sparkles: My clients love anything that sparkles. We also carry a nice array of heart motif earrings, necklaces, scarves, and pins selected especially for this time of year. They sell out fast. These are great gifts clients buy for themselves or to give someone else. Offer gift bags or boxes. Try online scheduling FREE at www.fullslate.com/ascp Scheduling Software for Skin Care Book more appointments, attract new clients + drive repeat business an company ASCP members save up to 40% off Celebrate Every Day Hosting an event will make you see how marketing is not only about the services you offer or the products you carry. It is so much more, whether you have a big spa or a one-person practice. Clients have an appetite for fun. Give it to them! Be that beautiful, fun place everyone wants to visit. Give them something to tell their friends about. There is nothing like word of mouth from happy clients. Every day is a reason to celebrate! Noreen Young is a professional makeup artist, speaker, and internationally known educator. Her work has been featured in numerous industry magazines, as well as on morning television shows and in her column for the Florida Times-Union. Noreen is based in Jacksonville, Florida, where she owns NYC Makeup Studio. Contact her at 904-739-2560 or visit www.noreenyoungpro.com. Clients have an appetite for fun. Give it to them! Be that beautiful, fun place everyone wants to visit.

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