Issue link: https://www.ascpskindeepdigital.com/i/430862
Create your free business website! www.ascpskincare.com 31 Do not be afraid to get creative with your mini treatments. Some ideas for express services are shown on the right. Promote When you've decided on your new express menu, print it and circulate it. Hand it to new clients who are browsing in your spa—maybe they have time for an express treatment right now! Local businesses and corporate offices are good places to leave your menu. Ask if you can place copies in the employee break room or on a notice board. Anywhere within walking distance is a good place to start. Business offices have women (and men) who need a quick brow tidy or spa pick-me-up during their lunch hour—11:30 a.m. to 1:30 p.m. on weekdays will cover most workers' break times. However, avoid car windshield spamming and sidewalk solicitations. Instead, be more targeted with your campaign. Don't forget to use your social media networks to get the word out, too. Perform Shorter services mean your skills and expertise need to be top quality. You have less time to make an impression and offer results, so every minute counts. The pace must be quick, but not jarring. Perform every service without compromising your quality or integrity as a professional. Remember, your service is not about the product you use; it is about the experience you provide. Does each service offer the "wow" factor that brings guests back for more? Details like adding a scalp massage or a paraffin hand dip during an express facial can make a big difference. Always do your best. Remember, this client may turn into a regular who will bring friends, purchase products you recommend, and book lengthier services. During your treatment, offer a small preview of another service or product if you can. Flaunt your expertise. Take a few minutes to discuss the client's needs and talk about ingredients, services, or products that would help. 10 Treatment Ideas 1. Basic Mini Facial: Leave out the steam and extractions, and shorten the facial massage portion. If you're using multiple products, leave out one that isn't a crucial part of the facial. 2. Express Vitamin C Facial: Combine the basic mini facial with a vitamin C mask. This can be offered as a booster for dull, discolored skin. 3. 30-Minute Plumping Facial: Perform the basic mini facial with moisturizing products, and include one or more serums or boosters. 4. Mini Custom Facial: Offer a variety of custom masks for the client to choose from, adding this step to the basic mini facial. 5. Express Stone Facial: Combine the basic mini facial with warm or cool facial stone massage. 6. Mini Mani and/or Pedi: Just a soak, followed by a brief hand/foot massage using moisturizer, then a nail color change. 7. Stress Reliever: A short massage focusing on one area—shoulders, head, hands, feet/lower legs—that can be performed with the client clothed. 8. Quick Pick-Me-Up: Cleanse the face and follow with a facial massage and makeup application. 9. Face and Scalp Massage: Use aromatherapy, stones or a jade roller, and lymphatic drainage techniques for a quick and delightful massage. 10. Express Hydra-Calm Acne Facial: This 30-minute facial can be used on the back or face. After basic cleansing, perform extractions and then apply calming ingredients and cold stones to reduce inflammation. STEP 2 STEP 3