ASCP Skin Deep


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Page 3 of 52

ascp and you 2 Editor's Note 39 Featured Products 43 Member News 45 News Notes 47 Calendar 48 Your Turn: Continuing Education What was the last class you took? Readers told us their answers. 22 Healthy Skin Road Map Help clients navigate to the fi nish line of their skin care journey with this road map for treatment success. by Rhonda Allison 28 Lunchtime Express Does your spa menu include an express treatment section? Adding some fast options can boost your bottom line. by Lynn Parentini 34 Tax Planning for Estheticians Make 2015 the year you keep as much of your hard-earned money as you can, using these tax planning tips. by Larry Kopsa contents in this issue 5 Wellness: Zeaxanthin This carotenoid, found in fruits and vegetables, is important for eye and skin health. by Shelley Burns 7 Beyond the Basics: Dry Winter Skin In this fi rst installment of his new regular Q&A column, Dr. Mark Lees answers questions about treating dry skin in the colder months. by Mark Lees 10 The Chocolate Touch Add a little decadence to your face and body treatments with chocolate—the ingredient that never needs a sales pitch. by Cortney Matz 16 Party On! Hosting an event is a great way to promote your practice. Here are ideas for Valentine's Day, or any time of year. by Noreen Young 16 5 Finer Points: 6 Skills to Master in 2015 Through the year, we'll look at career skills every esthetician needs. The fi rst? Customer service! by Susanne Schmaling 40 Create your free business website! 1 34

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