Issue link: https://www.ascpskindeepdigital.com/i/393439
Create your free business website! www.ascpskincare.com 21 Avoid ordering more than you can sell before the expiration date. Consider the amount of daily traffic that moves through your space. An individual esthetician in private practice can only see so many clients per day, so even if every client buys something, you don't need a huge inventory. Handmade Crafts and Gifts What about retail products that aren't directly related to skin care? I know practitioners who sell handmade soap, knitted caps and scarves, handmade greeting cards, and all types of other crafts. You could sell candles, jewelry, or even a carefully curated collection of vintage items you found at estate sales or thrift stores. Make good use of retail crafts as part of your décor. If you sell lovely colorful scarves, for example, they can become beautiful pieces of your overall design. This also underlines how important it is to choose retail products that don't detract from the atmosphere you want your practice to convey. Your niece's crocheted potholders may be just the thing for a cozy, country-themed room, but not so appropriate if you're aiming for an elegant, sophisticated look or a streamlined clinical style. More Income, More Client Interest Boutique retail sales not only boost your profit margin, but add interest to your professional space. Making a variety of retail items available to your clients in a well-designed display can be an added bonus for them. You might be surprised how many clients enjoy browsing whatever merchandise you have to offer. You'll probably also be surprised by how readily clients will purchase handmade creations. Purchasing something unique from someone we know and like is a very satisfying experience. By investing some time, effort, and creativity into choosing what you'll sell and how you'll display it, you can enrich your practice and improve your clients' experience. In her 443-page ebook Designing the Perfect Massage Space, Susan Epperly, BA, LMT, LMTI, shares her many years of experience with designing functional therapeutic treatment environments. Her thriving massage practice in Austin, Texas, is a testament to how designing the perfect professional space can facilitate a strong brand identity and a successful practice. This ebook, as well as many other educational products authored and produced by Susan and her husband, Shane, may be purchased from www.tigerlilystudios.com. Concepts Institute of Advanced Esthetics Continually raising the bar in the esthetics industry Our advanced esthetics programs and classes were strategically created and are expertly delivered to help prepare you, the esthetician, to work at the top of the esthetics field—whether it is your objective to work in a skin care salon, med-spa or physician's office. No matter if you are newly licensed or have been working in the industry for years, our training has helped many estheticians improve their skills, become more competitive in the industry, and find the job they've been looking for. Each class encompasses both lecture and hands-on application and are presented in an easy to learn format. All of our classes are designed to help you transition from the classroom to the treatment room with confidence and excellence! Our Certificate Programs • Advanced Esthetics • Clinical Esthetics • Paramedical Esthetics – Also – • Group discounts • Private one-on-one training • Spa business consulting Visit us online at www.conceptsinstitute.com or call us for more information: 415-295-7107 Daly City, California (In the San Francisco Bay Area) "At Concepts Institute of Advanced Esthetics the training and education is second to none. It has added great value to my esthetics business." ~ Marjan Kashi Esthetician/business owner Pure Serenity Skincare, Los Altos CA