Issue link: https://www.ascpskindeepdigital.com/i/393439
Create your free business website! www.ascpskincare.com 17 If you don't have that much room, a small countertop display is just as good. Keep it simple. A display crammed full of too much stuff is confusing and overwhelming for customers. Having too many choices can make them walk away and choose nothing. Address Security Concerns The products you sell dictate the nature of your display, but in general, I believe in using locking cases whenever possible for small or expensive boutique items—if these include makeup, perfume, essential oils or something similar, make sure you have samples or testers available for clients to handle. Security awareness need not overshadow your artistic flair. One method is to display only a few units of each item you sell and store the rest out of sight. Especially with items like jewelry, displaying only a few units at a time fosters a sense of uniqueness and urgency that makes customers more inclined to purchase now, rather than putting off their purchase. I'm not suggesting you lie to clients and tell them the items on display are the last ones left. In most cases, the question won't even come up; this display method simply makes clients subconsciously feel they should act fast. Another method for estheticians with security concerns is to bulk out your display with empty containers behind the real ones, giving the look of a loaded shelf. In my practice, I sell skin care products and essential oils. These are expensive products and having even one bottle stolen can sting financially, but this way, clients are made aware of what's available and any unscrupulous folks won't be able to swipe anything more than an empty bottle. When someone is interested in purchasing, I can get her a full, fresh bottle from my locked storage closet. A side note: if you work in a setting where shoplifting from retail displays has been a problem in the past, make sure you also secure the products and supplies stored in the treatment room. I discovered one long-time client was snooping around in drawers and cupboards while left alone to undress, helping herself to a scoop of this lotion, a swipe of that scrub, etc. Not only was this totally unsanitary (I had to throw out all those jars of product after her fingers had been in them, and who knows how long this had been going on before I realized), but it was unnerving to realize a client I trusted was actively snooping through areas that were clearly not intended to be accessible to her. Earrings really stand out on these colorful cards, and the split-cork holders add more visual appeal. Especially with items like jewelry, displaying only a few units at a time fosters a sense of uniqueness.