Issue link: https://www.ascpskindeepdigital.com/i/363800
Create your free business website! www.ascpskincare.com 27 Concepts Institute of Advanced Esthetics Continually raising the bar in the esthetics industry Our advanced esthetics programs and classes were strategically created and are expertly delivered to help prepare you, the esthetician, to work at the top of the esthetics field—whether it is your objective to work in a skin care salon, med-spa or physician's office. No matter if you are newly licensed or have been working in the industry for years, our training has helped many estheticians improve their skills, become more competitive in the industry, and find the job they've been looking for. Each class encompasses both lecture and hands-on application and are presented in an easy to learn format. All of our classes are designed to help you transition from the classroom to the treatment room with confidence and excellence! Our Certificate Programs • Advanced Esthetics • Clinical Esthetics • Paramedical Esthetics – Also – • Group discounts • Private one-on-one training • Spa business consulting Visit us online at www.conceptsinstitute.com or call us for more information: 415-295-7107 Daly City, California (In the San Francisco Bay Area) "At Concepts Institute of Advanced Esthetics the training and education is second to none. It has added great value to my esthetics business." ~ Marjan Kashi Esthetician/business owner Pure Serenity Skincare, Los Altos CA Today I'm going to show you how to do a facial at home using our XYZ Cosmeceuticals product line." At the end of the video, tell the viewer what to do next. Every video you produce should have a specific purpose behind it and a call to action that will drive business to your door. Here are some examples: • "Call now to schedule an appointment." • "Visit www.mywebsite.com to see how I can help you with your skin care needs in person." • "In our next video, we'll show you the next step of this procedure, so be sure to subscribe to our YouTube channel for more!" • "To learn more about the products I've shown you today, or to purchase, click on the link below or visit www.mywebsite.com." Upload Your Video Sign up for a free YouTube account if you don't already have one. There are many video-sharing sites, and if you want more exposure, you can add your video to as many of them as you like, but YouTube is the go-to site for most people. As an added bonus, Google gives preference to YouTube videos in search results, which makes your videos much more likely to be seen. Most smartphones allow you to directly upload the video you've just created with a simple "Upload to YouTube" button. If you're more technically minded, you can upload the video to your computer first to edit it in a program like Adobe Premiere or Windows Movie Maker. Maximize the Opportunities Once your video is on YouTube, you should also put it on your website, social media pages, and anywhere else you have an online presence. Always include a link to your main business website everywhere you post your content. Don't forget to engage and connect with the viewers your videos attract! Your response can attract even more views, create conversations, and inspire new video topics —as well as being good, professional customer service and a boost for your business. Christine Kominiak is the cofounder of Lifestyle Trailblazers, where she specializes in affordable, do-it-yourself marketing solutions for entrepreneurs and small- to medium-sized businesses. Contact her at info@lifestyletrailblazers.com or visit www.lifestyletrailblazers.com.