Issue link: https://www.ascpskindeepdigital.com/i/291744
Create your free business website! www.ascpskincare.com 21 . … Or Let Them Speed Things Up Taking its cue from the fast food industry, Starbucks now has mini-stores without lounges, where patrons can get walk-up or drive-through service. These stores are designed to simply move product for customers in a hurry. Some spas have already jumped on this trend by creating a consultation counter with a full-time attendant who can offer product advice, move inventory, and help fi ll the schedule book. Or, if you share a location with other independent professionals, perhaps your schedules would allow taking turns to fi ll this role. A high-top table in your retail area may be all you need. Look Around for More There are no limits to what you can offer, or where you might fi nd your next great idea. Take a look around. Look at what the corner bakery is doing to sell its croissants and muffi ns. Pay attention to any business that is getting a lot of press or interest in your community. What are they doing that you're not? How can you use that idea? Don't be afraid to borrow inspiration to come up with something that will work for you. Lynn Parentini is a respected author, educator, esthetician, massage therapist, former makeup and skin care salon owner, and supporter of Dress For Success. She is a member of the National Multiple Sclerosis Society and the National Cosmetology Association, and is the author of The Joy of Healthy Skin (Prentice Hall, 1995) and Stone Journey (Esthetic Alternatives Inc, 2000). Free Business Advice! (Limited-Time Offer) Lynn Parentini offers ASCP members a free 20-minute personal phone consultation to help your practice stand out. You'll also receive her downloadable guide 10 Ways to be Original. Please send your contact details to lparentini@ymail.com to schedule your phone call. Limited appointments available. Pay attention to any business that is getting a lot of press or interest in your community. What are they doing that you're not?