Issue link: https://www.ascpskindeepdigital.com/i/291744
Create your free business website! www.ascpskincare.com 19 road spa gives you the ability to reach new markets, including corporate settings, events, festivals, gyms, homes, hospitals, and hotels. Park in busy commercial areas to capitalize on lunchtime traffi c. Contact companies' human resource departments to offer a corporate spa day or week. The possibilities are endless. Follow some popular food trucks on social media to watch how they drive business, and learn to do the same for a mobile spa: search for Kogi BBQ Truck, The Cinnamon Snail, Coolhaus Ice Cream Truck, and Let's Be Frank Hot Dogs for starters. . Use QR Codes Businesses are using these little black-and-white squares to share their information with potential customers. Anyone with a smartphone can scan your QR code from a print marketing item and instantly access the information you want them to see. Many free websites will help you make a QR code that will pop up any kind of digital data in front of your client: try www.qrstuff.com or www. the-qrcode-generator.com. Link your QR code to before-and-after photos, business cards, expanded shelf talker text, video, or anything else. Of course, QR codes shouldn't replace your own personal attention for client education, but they can help with that workload. . Make the Most of "Likes" One Brazilian fashion retailer displays Facebook "Likes" on its products, letting customers see how popular each item is. Imagine the interest this could spark for a new item or an old one that you need to move. Each week, pick one product and one service to post on your Facebook page and encourage clients to "Like" it if they've enjoyed it or found it useful. Use the number of "Likes," and any positive comments on these posts, as mini-reviews in your other marketing materials. . Let People Take Their Time … A New York bedroom furniture store lets lunchtime visitors linger and nap for free, and even provides a glass of orange juice upon waking. While it won't be good business to tie up your treatment beds with nonpaying clients, you can create a stress-free zone and encourage anyone to use it: they can come in, sit, read, try samples, and drink some cucumber or lemon water. Having people in your waiting area will attract others and offers you the opportunity to give them a spa menu or your business card. Try This! Haven't used a QR code before? If you have a smartphone, try it right now. 1. Look in your phone's App Store or equivalent for a QR code reader app. Check out free apps like Bakodo, QR Reader, RedLaser, or Scan. 2. Once your app is installed, use it to look at the square black-and-white code above. 3. Your phone will automatically open your prize: a short video from Associated Skin Care Professionals demonstrating a facial massage technique you can use in your practice. There will usually be a small fi nder's fee to either the hotel or hospital, but the added exposure and extra bookings may be worth it, especially if you pick slow hours or days that you usually fall short on. . Go Mobile Technology and social media have helped launch many food truck businesses that have created loyal followings. This mobile business concept is not just for food anymore: other businesses hitting the road include retail clothing stores, personal trainers, and, of course, spas. The advantages of a mobile spa are obvious: you own your entire building and can take it almost anywhere. While the start-up costs may be signifi cant, they are considerably less than those for a brick-and-mortar site. The gains are also signifi cant, as this on-the-