14 ASCP Skin Deep May/June 2014
Clients are More Demanding
The modern shopper has elevated expectations. She is demanding, and feels
entitled to be that way. Personalized, on-demand service is the new gold
standard in retailing: large online retailers provide it, so shoppers expect it from
small businesses, too.
Here's the big takeaway: collect client data, and use it to personalize future
transactions and relationships. Whenever a client buys a retail product from
you, or interacts with you in any other way, it's an opportunity to build and
enhance their client proļ¬le.
Here's the big
takeaway: collect
client data, and
use it to personalize
future transactions
and relationships.
Online
Shopping
