Issue link: https://www.ascpskindeepdigital.com/i/253819
Create your free business website! www.ascpskincare.com 21 Offering Reiki to Clients If you have clients who are already familiar with reiki or other energy healing modalities, marketing your new service may be as easy as hanging your framed certificate in your reception area and adding reiki to your service menu. Put together a brochure that explains reiki for those who are unfamiliar with it. Your teacher, or the reiki organizations listed above, should be able to provide helpful information. Just like when you add any service, make sure you add a page about your reiki treatments to your business website, offer an introductory special, and ask satisfied clients to recommend you to their friends. Unlike your other services, though, it's easy to provide sample reiki mini-sessions wherever you go, so keep some brochures and business cards with you to hand out to potential clients. Both inside and outside your practice, you can offer a reiki sample by channeling energy with both of your hands resting lightly on a person's shoulders. Of course, you should do this only with permission, and always describe reiki to the person before you do it. Some people are uncomfortable about being touched outside the context of your skin care practice; others may be apprehensive about reiki itself, or simply uninterested in it. Respect their wishes. If you work in a salon or spa where there are hairstylists and nail technicians, their clients are an ideal audience for you, since you can offer a sample treatment while they are in the chair for those services. A surefire way to delight clients who appreciate this modality is to use it while they have a mask on during a facial. You can give reiki treatments on the client's head, shoulders, hands, and feet, and the client will love the added relaxation reiki provides. I have had clients come back for a full session of reiki after first experiencing it as part of a facial. New Energy for Your Practice If you are interested in learning reiki, first look for reiki practitioners in your area and spend some time receiving reiki treatments yourself. Many reiki teachers host "reiki circles," informal gatherings where interested people can discuss the method and share reiki energy. Going to a reiki circle will allow you to become more familiar with potential teachers in your area before deciding on a class. One of the best books for a beginner to learn about reiki is Reiki: Universal Life Energy by Bodo Baginski and Shalila Sharamon (Liferhythm, 1988). Bringing reiki into your esthetics work has many benefits. You will have another item to add to your portfolio of techniques, and you will gain new clients. Best of all, you will join the larger community of reiki practitioners, meet a lot of great people, and broaden your horizons in a very positive and uplifting way! Claire Johnston is a licensed esthetician and Usui System Reiki Master in the Portland, Oregon, area. Contact her through her website, www.clairejohnstontheworks.com. More Resources International Association of Reiki Professionals: www.iarp.org International Center for Reiki Training: www.reiki.org Reiki Alliance: www.reikialliance.com