Issue link: https://www.ascpskindeepdigital.com/i/253819
14 ASCP Skin Deep March/April 2014 Purchasing equipment, furniture, and other needs for the treatment room is expensive. Choosing equipment that lasts will save money and time in the long run and reduce waste: a good magnifying light or steamer may last 10 years, where an inexpensive one may only last two years. Quality equipment also improves the client experience. Sustainable materials and products are healthy, recyclable, and renewable. This includes minimal packaging, recycled or biodegradable containers, and recycled paper. Healthier choices can also be made when purchasing cleaning products and spa décor. For example, low-VOC paint (free of volatile organic compounds) will help you avoid adding harmful chemicals to your spa environment. Beware of Greenwashing Whatever steps you take in creating a greener practice, make sure you are not "greenwashing"—giving the appearance of sustainability but not living the reality of it. Check that whatever you are promoting is truly green. Look for reputable third-party certification (e.g., EcoCert, Natrue, USDA Organic) on the products you choose, or do your own research to verify supplier claims are accurate. Is the company really embracing sustainability, or are they taking advantage of the green market? Is the packaging environmentally friendly, or does it just look that way? There is more to being eco-conscious than carrying a token natural product. "Natural" does not automatically mean the product is environmentally friendly, produced in a sustainable way, or beneficial to your client. Be authentic and transparent. Reduce Waste Conscious purchasing also reduces the amount of waste your business produces: the less you bring into the practice, the less you need to throw away. The three Rs of waste reduction are Reuse, Reduce, and Recycle. Reuse, Reduce, Recycle • Assess your waste system • Install recycling bins with good signage • Order in bulk to reduce packaging • Promote the use of glasses and personal water bottles, not bottled water • Ask retail customers if they would like a bag instead of automatically giving them one; use smaller retail bags made with recycled content