ASCP Skin Deep

January | February 2014

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Video Extra: Read the magazine online at www.ascpskindeepdigital.com to see a video demonstration of facial massage. Facial Massage Serum and Mask Performance ingredients such as algae, ceramides, hyaluronic acid, and squalene are good hydrating choices for the winter months. In very dry environments, be cautious about using too much humectant (for example, hyaluronic acid)—it can't attract water if there isn't any water to attract! Balance it with lipid-building ingredients. Try this protocol for a great facial massage. Repeat each move several times. 1 2. sing all fingers, stroke U from the center of the forehead to the temples. SKIN EFFECT • Holds moisture within the stratum corneum. • Creates the right environment in the stratum corneum to enhance ingredient absorption. 2 CLIENT CARE EFFECT • Reduction of skin discomfort or itching caused by dryness. Moisturizer and SPF Year round, every facial should end with an application of a good moisturizer and sunblock. 3 SKIN EFFECT • ssists rebuilding of the skin's lipid barrier. A • Reduces inflammation. • Extends the effects of the facial treatment. • Protects against future damage. 3. ress under the eyebrows, P moving outward from the nose. 4. troke over the cheeks S from nose to temple, moving upward with each repetition. 5. ith one finger on each W side of the face, press outward in a line between the nose and lips. 6. Repeat below the lips. 4 CLIENT CARE EFFECT • wareness that you are providing an ongoing preventive A service. • Increases the perceived value of the service. Knowledge Means Results Understanding how each step of your treatment is intended to affect the skin, in addition to your knowledge of the products you are using, will help you design signature treatments that get results. And better results mean more bookings and a healthier business, as more and more clients view you as an invaluable addition to their wellness team. Susanne Schmaling, director of education for Associated Skin Care Professionals, is a licensed esthetician, experienced educator, former spa owner, founder of the Pacific Institute of Esthetics, and author of A Comprehensive Guide to Equipment (Milady, 2009) and Aging Skin (Milady, 2011). Contact her at sschmaling@ascpskincare.com. 1. sing both thumbs, stroke U from the bridge of the nose to the hairline. 7. inch gently along the P jawline from chin to ears. 8. mooth upward with your S whole hand from the jaw, over the cheeks, to the forehead. 5 7 6 8 Get connected to your peers @ www.skincareprofessionals.com 35

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