Issue link: https://www.ascpskindeepdigital.com/i/1545716
Peace of mind for your property. Add Business Personal Property Insurance at ascpskincare.com 75 M ost spa owners and independent estheticians can tell you their retail margins off the top of their head. They know which products move, which ones sit, and which promotions drive the biggest spikes in revenue. But far fewer can tell you what a facial actually costs them to perform once backbar product usage is factored in. Because that cost is invisible, being consumed behind the scenes, it rarely receives the same scrutiny as retail. But not paying attention is a real problem because in the span of a year, a backbar often represents one of the largest and least-managed expenses in the business. Most spas, businesses, or schools don't have a backbar strategy. They have a backbar habit. The backbar becomes something that just needs to be there to be used when a client arrives. It becomes more of an emotional purchase than a rational decision. Some estheticians concentrate their eff orts on fi nding clients to keep themselves busy without considering the cost and amount of product being used for each service. You receive monthly bills for your utilities and other fi xed overhead items, and you know what you pay each service provider if you have a staff , but can you accurately estimate what you are spending on product being used for each service performed in your business? Tighter control over backbar activity will give you better margins on each service and more bottom-line profi t. It will also help you maintain quality, which will lead to better treatment results and therefore happier, returning clients. Let's explore this hidden cost center to stop profi ts from going down the drain. KEY POINT Tighter control over backbar activity will give you better margins on each service and more bottom-line profi t. Stop wasting and start profi ting by Aaron Sonnenschein RECLAIM YOUR BACKBAR Stop wasting and start profi ting RECLAIM BACKBAR RECLAIM STOCKSY