Issue link: https://www.ascpskindeepdigital.com/i/1544125
Miss A's Crash Course in Social Media According to Armenthia Carr, social media can make you more money than being behind the treatment table. But there's more to it than meets the eye. Following are the top lessons she's learned from empowering a community of more than 100,000 beauty lovers on TikTok, Instagram, and Facebook. Lesson No. 1: Understand Your Platforms The audience you have is going to vary from one platform to the next, so it's best to understand who's following you on each platform and the type of content they want, instead of posting the same thing everywhere. "I tell people I have different lives on TikTok, Facebook, and Instagram," Armenthia says. "TikTok is my younger crowd where I debunk what the beauty industry is versus what it's not. Instagram and Facebook are my educational platforms. My Facebook is also where I have a lot of my friends and family. Instagram is more of my business side." Lesson No. 2: Align Your Expertise with Your Audience Armenthia leans into her knowledge of esthetics education to provide niche educational content her followers want: "Every Wednesday, I go live on TikTok and do a free state board prep for esthetics. I do it because I know what questions are on the state board. I know how the students are worried and what they don't understand." Lesson No. 3: Lean into Themed Days "I do a free segment on TikTok every Tuesday—'Ask the Esthetician'—where followers can come and ask all their skin care questions, and I answer them. And same thing with beauty professionals—giving them advice that I wish I had when I was trying to figure everything out." Having themed days gives Armenthia's audience consistent content to look forward to week after week. Lesson No. 4: Work with the Right Brands "Brands nowadays are looking for beauty professionals who know their stuff and can present it in a way that aligns with their brands," Armenthia says. When she finds a brand that aligns with her beliefs, it's easier for her to create content that others trust. "Commercials are no longer a thing. People don't watch real TV anymore. They're streaming instead. People are getting on social media to see what's trending," she says. That means branded content on social media holds even more value to followers than it did in the past. Lesson No. 5: Know That Virality Isn't Everything Just because you post something on TikTok you're passionate about doesn't mean it will resonate with the algorithm and get a million views. Instead of focusing on virality, focus on your relevancy and brand identity. "Going viral is one thing, but you have to stay viral. You have to stay relevant," Armenthia says. "And you have to make sure that you're portraying an image that aligns with the brands [you work with]." Expand your offerings safely with Advanced Esthetics Insurance at ascpskincare.com 63 Armenthia frequently features her husband, Langston, in her social media videos.