ASCP Skin Deep

WINTER 2025

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Protect your practice with the gold standard in liability coverage at ascpskincare.com 65 • Pros—Enhances relaxation, appeals to tech-savvy clients, requires minimal space. • Cons—High initial costs, potential discomfort, learning curve. • Incorporation ideas— Offer VR sessions as pre- treatment relaxation, place VR pods in waiting areas, create packages that pair VR with other services, or offer it as an optional add-on. Trend No. 4—Mud and Clay Applications Clients experiencing mud treatments at renowned destinations like Golden Haven Spa in Calistoga, California, enjoy a grounding, time-honored ritual that offers both physical and emotional rejuvenation. Immersed in mineral-rich mud, clients can expect to feel tension release as skin undergoes a deep detoxification, connecting with nature's healing potential in a way that goes beyond typical relaxation. At Maya Tulum in Mexico, service providers apply nutrient-dense clay from head to toe on clients to draw out impurities, then rinse it off in the ocean, where saltwater enhances the mineral treatment and creates a revitalizing ritual that refreshes both the body and spirit. Mud and clay treatments, valued in various cultural wellness practices for millennia, are renowned for their detoxifying and revitalizing effects. Rich in minerals like magnesium, calcium, silica, and potassium, mud or clay treatments absorb impurities, exfoliate dead skin cells, and reveal a more radiant complexion. Widely available in luxury spas, mud and clay therapies offer clients a grounding experience that reconnects them with the earth's healing properties. • Types—Dead Sea mud, Bentonite clay, French green clay, and Rhassoul clay. • Pros—Detoxifying, nourishing, eco-friendly. • Cons—May dry out sensitive skin, messy application, possible allergies. • Incorporation ideas—Offer facial masks, spot treatments, back facials, body wraps, or foot soaks to introduce clients to these beneficial elements. GETTY IMAGES

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