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thoughtfully customized treatments, skin care
professionals can adapt to clients' evolving needs
and build meaningful and lasting relationships.
Estheticians who embrace this balance between
technological advancements and personal connection
stand to most change the landscape in skin health,
positioning themselves at the forefront of an
industry that values both progress and trust.
Notes
1. Statista, "Skin Care—Worldwide," accessed October 2024, statista.com/
outlook/cmo/beauty-personal-care/skin-care/worldwide.
2. The Business Research Company, "AI in Beauty and Cosmetics Global
Market Report 2024," October 2024, thebusinessresearchcompany.com/
report/ai-in-beauty-and-cosmetics-global-market-report.
3. Dynata, "Global Consumer Trends: The New Experience Economy,"
accessed October 2024, dynata.com/content/GCT_The-New-Experience-
Economy.pdf.
4. AI Expert Network, "Case Study: Avon's Transformation Through
AI and Beauty Tech," March 2024, aiexpert.network/case-study-
avons-transformation-through-ai-and-beauty-tech.
Resources
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in the Pathogenesis of Acne: A Twin Study of Acne in Women."
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1317–22. sciencedirect.com/science/article/pii/S0022202X15301019.
Canfield Scientific. "VISIA." Accessed October 2024. canfieldsci.com/
imaging-systems/visia-complexion-analysis.
Chong, A. C., K. Visitsunthorn, and P. Y. Ong. "Genetic/Environmental
Contributions and Immune Dysregulation in Children with Atopic
Dermatitis." Journal of Asthma and Allergy 15 (November 2022):
1681–700. pmc.ncbi.nlm.nih.gov/articles/PMC9701514.
Good Face Project. "Formulate Winning Beauty Products."
Accessed October 2024. thegoodfaceproject.com.
Lillycover. Accessed October 2024. lillycover.com/en.
Melarkode, N. et al. "AI-Powered Diagnosis of Skin Cancer:
A Contemporary Review, Open Challenges and Future
Research Directions." Cancers 15, no. 4 (February 2023):
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Piction Health. "How It Works." Accessed October 2024.
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SmartSKN. Accessed October 2024. smartskn.com.
Suh, Y. J. et al. "Genetic and Environmental Influences on General
Skin Traits: Healthy Twins and Families in Korea." Twin Research and
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profession. We will be seeing an emergence
of user-friendly technology empowering
skin care pros to bring a new level of
hyper-personalization to their treatments,
blending innovation with expertise to
provide clients with a unique experience.
In my experience, personalization
in skin care goes beyond technology.
Unique sensory experiences can enhance
treatment sessions, from using customized
aromatherapy scents based on client
preferences to offering a variety of teas
for the client to relax with after a facial.
Customizing treatments has been my
ideology for the past 18 years as a licensed
esthetician. I believe in creating a custom
treatment for every client based on
their skin condition instead of working
according to a set menu. On some days,
we may incorporate a manual massage;
on other days, we may forgo the massage
and add a microcurrent treatment instead.
Additionally, understanding a client's
lifestyle—whether they work outdoors
or in stressful environments—allows
estheticians to create routines that are
truly aligned with each client's needs.
For skin care professionals, the benefits
of hyper-personalization are immense.
By enhancing client satisfaction through
custom services, professionals can foster
loyalty, since clients who feel cared for are
more likely to return and refer friends.
Hyper-personalized treatments are
perceived as highly valuable, allowing
professionals to charge premium prices.
Personalized recommendations, whether
AI-driven or based on the esthetician's
expertise, can also drive retail sales,
as clients feel more confident about
purchasing home-care products that will
maintain and enhance their treatments.
It's clear to see why hyper-personalization
offers skin care professionals a way to stand
out in a competitive market, establishing
a unique approach to client care.
A FUTURE BLENDING TECH
AND TOUCH
The future of hyper-personalized skin
care appears to be a harmonious blend
of technology and human touch. By
integrating innovative tools with
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