Issue link: https://www.ascpskindeepdigital.com/i/1531085
Protect your practice with the gold standard in liability coverage at ascpskincare.com 77 If the customer already has their label, we give them our templates and they can design the label themselves. There is no fee if they already have their artwork completed to the required standards. We have a $600 minimum order to start and then a simple minimum of three items of each product type going forward." BiON customers are encouraged to choose the products they prefer and take the time to rename them to further personalize their choice. This also protects them and keeps customers from finding the products being sold online under the original name. Salvas agrees with the philosophy of wanting to make the process easy. "We offer an in-house graphic design team. We like to use the customer's logo, and we help with designing the rest," she says. "Once that is all done, we apply each label by hand to each product type as part of our support. Our opening minimum order is generally $420 plus a $250 deposit for labels." To understand how much you'll be spending, consider how much product you plan to order and if you'll need any design assistance. Remember: The label is the first thing your client will see, so it's worth investing in products that look good and provide results. OTHER IMPORTANT CONSIDERATIONS There are a lot of considerations when taking on this new venture. Lockhart suggests new brands seek well-established companies that have been around a significant time to build their brand alongside. Another benefit is that the company will have the groundwork done on sourcing ingredients and will have met regulatory requirements. You may want to learn about EU, US, and Asian requirements and Product Information File details. To further know your products, pay attention to the results. Leave the ingredients to the manufacturer and chemists and learn about what you should expect from the finished product you are selling. This is one of the greatest benefits to white labeling: The hard part is already done. Know your market. Salvas says the more information you get, the more it will help. She encourages clients to put their personality into it because individuality really matters. Expand your horizons, don't be afraid to go outside your box or comfort zone. Decide if you want to target different skin types, skin tones, or something else. In other words, is it good for everyone or a specific population? One of the most important keys to brand success is in developing a brand strategy. Lockhart points to being well armed in your education, having a strong social media presence, clearly knowing your product quality and efficacy, and above all, excelling at customer service. "Relationships with our clients are important and we think of them as part of our family," he says. "This philosophy has anchored our success." At TiZO, Salvas emphasizes the importance of getting a clear vision on price points and product desires by talking to other estheticians, your loved ones, and your clients. To develop the best plan for success, create lists and develop a budget. Always trail back to who you are. Create strong relationships with your clients and do this through developing the most important key—trust. HERNANDEZ & SOROKINA/STOCKSY