ASCP Skin Deep

WINTER 2025

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Protect your practice with the gold standard in liability coverage at ascpskincare.com 49 10 Ways to Provide Personalized Aftercare Plans by Crystal Ngozi Ochemba WHETHER YOU'RE A SOLO PRACTITIONER, an employee, or an owner of a growing esthetics practice, providing exceptional service goes far beyond the initial scheduled appointment. As professionals, we should strive to cultivate long-lasting client relationships. In today's competitive market, it is important to develop personalized aftercare plans as an essential approach to client satisfaction, client retention, and retail sales. These plans not only actively address your client's individual needs but also assist in maintaining the results achieved during their service so they can reach specific long-term skin care goals. Personalizing the client's aftercare will also create a more meaningful client experience where they feel unique and cared for. In a world where personalized care makes all the difference, investing in your client's aftercare is a powerful way to elevate their experience and ensure they return not just for treatments, but as an active partner in their skin care journey. Let's explore the 10 key components of building effective personalized aftercare plans. 3 1 2 Conduct a Comprehensive Skin Analysis. As with any consult, it's important to identify the client's type of skin, past medical conditions, and treatment intention of the client to formulate a well-tailored aftercare program. Consider Environmental Factors. Assess the client's exposure to environmental stressors that could affect posttreatment outcomes, such as sun exposure, humidity levels, wind, and pollution exposure. Set Realistic Skin Care Goals. Work with your client to create realistic skin care objectives that keep expectations at bay and do not lead to disappointment. Depending on their goal(s), you can also set a timeline so the client better understands what their skin will look and feel like over time. 49 ASCP Skin Deep Winter 2025 GETTY IMAGES 10 WAYS

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