Issue link: https://www.ascpskindeepdigital.com/i/1523489
ASCP SkinPro got a glow-up! Check out new app content at ascpskincare.com/skinpro 81 KEY POINT • Perimenopause and menopause can affect the skin. It's important to know the changes that occur so you can help your clients find ingredients and treatments that target their specific concerns. ADDRESSING THE SKIN CONCERNS of menopause is big business. As a skin care professional, you should understand what your client's skin needs (and doesn't need) during this important moment of their life. Let's look specifi cally at the growing market that deals with skin concerns related to perimenopause and menopause, discuss the physical changes brought on during this time in a person's life, and choose ingredients and options to help your clients during this transition and beyond. MENOPAUSE SKIN CARE IS BIG BUSINESS The global menopause market (which comprises mostly supplements and over-the-counter medications) is expected to reach $24.4 billion by 2030, up from $15.4 billion in 2021.1 Approximately 6,000 women in the US reach menopause every day, and around 2 million women cross the milestone per year.2 There were around 985 million women aged 50 years and above around the world in 2020, and that number is expected to reach 1.65 billion by 2050.3 Furthermore, women who are 50 and older spend an average of $29 each month on beauty and personal grooming products, representing nearly $22 billion in annual sales.4 Whether it's skin care services or product recommendations, your clients in this age group are eager for your skin care expertise. WHAT IS MENOPAUSE? Menopause is a natural biological process that marks the end of a person's menstrual cycles. The months or years leading up to menopause is called perimenopause—the time during which the body is transitioning to complete loss of fertility. People can