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suits them best, unless consulted by an
esthetician before purchasing. My advice is
to set up a consultation, perhaps a virtual one
(see page 40), when you see new customers
purchasing professional products from your
site. They will be pleasantly surprised to
discover you are glad to direct them to the
best and correct products for their skin.
The Gen Alpha home care protocol
shouldn't be overly complicated or include
too many products, but it should have a
basic cleanser, nighttime spot treatment
for stubborn breakouts, noncomedogenic
moisturizer, and sunscreen. If you retail
makeup, such as foundation, offer a makeup
consultation to teens to help them select the
cleanest and most appropriate coverage that
will not interfere with their skin treatments.
EMPOWER YOUNG CLIENTS
As the skin care industry continues to
evolve and cater to the ever-changing needs
and preferences of younger generations,
it is essential for estheticians to strike
a balance between addressing a client's
desires for trending treatments and
products while prioritizing the long-term
health and integrity of the client's skin. By
providing tailored guidance, education,
and personalized skin care solutions,
estheticians can empower their young clients
to cultivate healthy skin care habits that
promote healthy skin for years to come.
Notes
1. NIQ, "Beauty Trending Insights: Gen Alpha Skin Care," 2023,
nielseniq.com/wp-content/uploads/sites/4/2024/02/Gen-Alpha-
Infographic-CEW-Download.pdf.
2. NIQ, "Beauty Trending Insights: Gen Alpha Skin Care."
3. American Academy of Facial Plastic and Reconstructive Surgery,
Inc., "As Americans Return to the Office, AAFPRS Unveils
Aesthetic Trends from Annual Facial Plastic Surgery Survey,"
accessed May 2024, aafprs.org/Media/Press_ Releases/New-
Trends-in-Facial-Plastic-Surgery.aspx.
4. International Society of Aesthetic Plastic Surgery, "ISAPS
International Survey on Aesthetic/Cosmetic Procedures
Performed in 2022," accessed May 2024, isaps.org/media/
a0qfm4h3/isaps-global-survey_ 2022.pdf.
5. Julie Wray, Cosmetics Business, "Why Dove Is Responding
to the 'Sephora Kids' Phenomenon," March 14, 2024,
cosmeticsbusiness.com/dove-the-face-of-ten-responding-
sephora-kids-phenomenon.
Resources
American Academy of Dermatology Association. "American
Academy of Dermatology Survey Shows Generation Z
Adults Are Unfamiliar with Sunburn and Tanning Risks." May
9, 2023. aad.org/news/gen-z-unfamiliar-sunburn-tanning-risks.
American Academy of Facial Plastic and
Reconstructive Surgery, Inc. "AAFPRS Unveils
Aesthetic Statistics from Annual Facial Plastic Surgery
Survey." Accessed May 2024. aafprs.org/Media/
Press_ Releases/2024 _02_01_ PressRelease.aspx.
American Academy of Facial Plastic and Reconstructive
Surgery, Inc. "The Rise of the Tweakment: Gen Z Is Making
#MinimallyInvasive Look Good." Accessed May 2024. aafprs.
org/Media/Press_ Releases/The-Rise-of-Tweakment.aspx.
Hilton, L. "Examining the Prejuvenation Trend."
The Dermatology Times 40, no. 5. (May 2019).
dermatologytimes.com/view/examining-prejuvenation-trend.
6. Michelle Min Fang Yee et al., "Vitamin A and Bone Health: A Review on
Current Evidence," Molecules 26, no. 6 (March 2021): 1757, mdpi.com/1420-
3049/26/6/1757.
7. Composed, "Natural + Sustainable Skincare for Millennials & Gen Z,"
March 2019, s3.amazonaws.com/composedcreative_wp/wp-content/
uploads/2019/04/19174221/Composed_ Natural_ Sustainable_ Skincare_
Report.pdf.
8. PYMNTS, "Tracking the Digital Payments Takeover: Monetizing Social
Media," July 2023, pymnts.com/wp-content/uploads/2023/07/PYMNTS-
Tracking-the-Digital-Payments-Takeover-July-2023.pdf.
