Issue link: https://www.ascpskindeepdigital.com/i/1523489
ASCP SkinPro got a glow-up! Check out new app content at ascpskincare.com/skinpro 75 incorporate cleansing, enzymes, extractions, high frequency, a hydrating hyaluronic acid treatment mask under an LED panel (415 nm and 630 nm work best for C. acnes bacteria), an ice globe massage, and sunscreen application. Too many bells and whistles may deter parents from purchasing regular facials for their teens, deeming it a luxury and not a necessity. Ramos's protocol for treating sensitive, hormonal teen skin includes the Saian Enzyme Mask and Nourishing Probiotic Mask, Saian Ultrasonic Skin Scrubber Spatula, and Saian High Frequency Machine. For Gen Z clients, I'm a big proponent of facial massage. It promotes circulation, moves stagnation, tones facial muscles, relieves tension, and de-puff s the face. Outstanding results achieved in a noninvasive way can lead to better skin quality, more blood fl ow to the tissues, a stronger barrier, and supple muscle tone. This cannot be achieved by Botox or fi llers; clients have to commit to regular facial appointments and home care. Retail Products and Home Care What about retail? What products appeal most to younger clients? Gen Zers feel strongly that companies should help the environment. In fact, members of Gen Z are 20 percent more likely than millennials to exclusively use natural skin care products. 7 They scrutinize ingredients and packaging, searching for sustainable and vegan options as well as nontoxic ingredients. Gen Z is not impressed by opulent packaging or big brand advertisement but rather by a brand's story and mission statement. Home care options for younger clients are abundant. The social media skin care boom has created a positive trend for brands. Gen Z is more likely than other generations to search for products to purchase directly from social media and make the actual purchase. 8 Many brands have taken note by adding their products to TikTok Shop as well as Meta. Estheticians have also started to ramp up their online product sales and are taking advantage of drop-ship programs. When consumers purchase online, they are often confused about which product ASCP SkinPro got a glow-up! Check out new app content at ascpskincare.com/skinpro 75