Issue link: https://www.ascpskindeepdigital.com/i/1523489
ASCP SkinPro got a glow-up! Check out new app content at ascpskincare.com/skinpro 65 2024 ASCP Industry Icon: Mark Lees With so many infl uential fi gures in the professional skin care industry, it's about time we honor them. ASCP is thrilled to announce the fi rst recipient of our Industry Icon Award: Mark Lees, owner of Mark Lees Skin Care and a pioneer in the industry. Lees has spent decades dedicated to skin care, including contributing to the ASCP SkinPro app and ASCP Skin Deep. We caught up with the award winner—here's what he had to say. What does it feel like to be the rst ASCP Industry Icon? I am so excited and humbled to receive this honor from what I consider to be the biggest and most credible skin care group in the US. I feel that ASCP and I are on the same "wavelength"—ASCP tries to address real- world issues and increase knowledge for its members. What's your biggest goal in your career? To enhance and elevate our profession by teaching and educating skin care professionals and by improving their knowledge base through sharing my successful techniques, books, products, and experiences from four decades of practice. What words of advice do you have for other brand owners and in uencers in the industry? For the younger estheticians and infl uencers: Take every educational opportunity you have available to you to develop your skills, especially in analysis. Getting the condition right and selecting the right program (both in-clinic and at home) to help your client have better skin is paramount. The key word is program! Look beyond what kind of treatment you are performing today and think about how you can help this client over the next six months! To fellow brand owners: We are all in this together! Reach out to friendly competitors to work together when you can to achieve a better professional image for all of us. Quick: You can only use one skin care product/ device for the rest of your life, what is it? That is easy: my favorite SPF 30 sunscreen. Sun exposure is the root of most skin problems we have as we age. Prevent all you can by using broad-spectrum sunscreen every day! Prevention is always easier than treatment of the problem! 2024 ASCP INDUSTRY ICON 2024 ASCP Industry Icon: Mark Lees With so many infl uential fi gures in the professional skin care industry, it's about time we honor them. ASCP is thrilled to announce the fi rst recipient of our 2024 ASCP Industry Icon: Mark Lees With so many infl uential fi gures in the professional 2024 ASCP Industry Icon: 2024 ASCP Industry Icon: 2024 2024 ASCP 2024 2024 ASCP Industry Icon: Industry Icon: Mark Lees Mark Lees Mark Lees Industry Icon: Industry Icon: Industry Icon: Industry Icon: 2024 ASCP