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Sell Packages. Selling packages is a terrifi c way
to lock in your clients for a few months and secure
future income. To sell packages, they must be
appealing and cost-eff ective for your client and
make sense fi nancially for your business.
Create a Client Loyalty Program. Establishing a
loyalty program encourages your clients to show
their loyalty to you by getting something in return.
You might consider using a digital loyalty program
or making physical loyalty cards. The key is to make
your clients feel valued.
Get Your Team on Board. Empower your employees
to take control over their client base and get them
involved in implementing the client-retention
strategies you created for your business. When they
retain their clientele, you all succeed!
Show Your Work. The results you can create for
your client will speak for themselves. Always put
forth your best eff ort and check in with your client
for feedback on how they are enjoying their results.
For some services, before-and-after photos can help
the client see the obvious results. This will help
them feel more at ease in your hands.
Give Thanks. Treat your loyal clients to exclusive
launches and special promotions fi rst so they feel
like VIPs. Try not to make discounting a habit, but
reserving a few special discounts for the launch
dates of new products or services can go a long way
in making your loyal clients feel special.
Stand Out. Make your business shine in a sea
of other spas. Showing your personality and
adding your own personal touches throughout
your treatments show your client exactly why
they choose to patronize your business versus the
competition. Loyal clients do not merely book a
service or purchase a product—they book you and
your business for an experience.
Note
1. Amy Gallo, "The Value of Keeping the Right Customers," Harvard Business
Review (October 29, 2014), hbr.org/2014/10/the-value-of-keeping-the-
right-customers.
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10 WAYS
Put them first every
step of the way:
during the booking
process, reception,
intake, treatment, and
aftercare. These small
touches will leave
your client confident
they want to return.
