Issue link: https://www.ascpskindeepdigital.com/i/1523489
ASCP SkinPro got a glow-up! Check out new app content at ascpskincare.com/skinpro 43 BEYOND TREATMENT Ebooks offer unparalleled customization, allowing you the creative freedom to craft engaging guides to educate your clients and add value to their experience. are very accessible, allowing for easy sharing via email or social platforms. Other fi le types like EPUB are preferred for your on-the-go clients who read on their phones, while MOBI/AZW3 is a format exclusive to Amazon and designed specifi cally for ebooks. Consider creating an ebook for new email subscribers or fi rst-time clients, featuring your service menu, retail products, and curated seasonal skin care tips. Enhance their experience with personalized step-by-step guides as an add-on to a service. Don't overlook the opportunity to make physical copies of your ebooks and send them home with your clients posttreatment. Ebooks off er unparalleled customization, allowing you the creative freedom to craft engaging guides to educate your clients and add value to their experience while also serving as a dynamic marketing asset, ideal for sharing in person and online. ELEVATE YOUR BUSINESS Embracing the use of digital tools to expand your skin care services is not just a trend but a forward-thinking strategy to elevate your business in today's digital landscape. Once you start off ering digital services and ebooks, share teaser content to market them on platforms like Instagram or TikTok. This could entail an Instagram Reel of an insightful (and consensually recorded) virtual consultation or a post previewing an ebook with beautiful visuals. Although the idea of integrating digital services into your business may seem daunting, it's an empowering step toward enhancing your client's experience and expanding your reach.