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PERSONALIZE CLIENT
EXPERIENCES WITH
VIRTUAL CONSULTATIONS
With the rise of video
conferencing software, virtual
consultations are among the
easiest offerings to include on
your service menu. Whether
offered as a complimentary
service for new clients or as
an add-on to one of your other
services, a virtual consultation is a valuable tool for
personalizing your client experience and offering in-
depth solutions based on their personal needs.
Through video conferencing on platforms like
Zoom or Google Meet, you can conduct a basic skin
assessment, engage in thoughtful conversation about
the client's concerns, and craft personalized advice
and at-home recommendations. Whether they are
between visits, booking with you for the first time,
or not in the same city, a virtual consult empowers
your clients to make informed decisions about their
skin care regimen and showcases your dedication
to providing specialized care for them outside the
treatment room and on their schedule.
CREATE PERSONALIZED SKIN CARE EBOOKS
Ebooks serve as another powerful tool for
adding value to your client experience. Offering
your clients an ebook is a captivating way
to demonstrate your expertise, strengthen
credibility, and incite engagement among
your client base and online community.
If you're new to creating ebooks, use a word-
processing program like Microsoft Word or Google
Docs to write your copy and craft a compelling design
using applications with free formatting templates
such as Canva or Kindle Create. If you're serious about
implementing digital services, consider opting for
subscription-based software like Adobe InDesign or
Canva Pro. These tools allow you to customize styles
and templates for various text and image elements.
When your ebook is finalized, determine the format
that's most beneficial to your clients. PDF documents
Digital Resources
Adobe InDesign
adobe.com/products/indesign.html
Canva Pro
canva.com/pro
Google Meet
Meet.google.com
Kindle Create
amazon.com/Kindle-Create/
b?ie=UTF8&node=18292298011
Kindle Direct Publishing
kdp.amazon.com/en_US
Zoom
Zoom.us
A virtual consult empowers your
clients to make informed decisions
about their skin care regimen and
showcases your dedication to
providing specialized care.
