40 ASCP Skin Deep Summer 2024
BEYOND TREATMENT
AS A LICENSED PROFESSIONAL in today's ever-
evolving digital age, it's essential to stay current
on new market strategies to elevate your services
and provide clients with the most enriching skin
experience possible. You want your clients to achieve
their dream skin, but how can you help them when
their schedule doesn't allow an in-person visit,
and how do you ensure they're implementing your
recommendations at home?
In the new landscape of technology and social
media—especially following the onset of COVID-19—
estheticians are tapping into the power of digital tools
to expand their offerings and further connect with
their clients. If you're seeking the golden formula for
success when it comes to digital skin care services,
here are some essential tips to begin your
digital journey.
Why You Should
Offer Virtual
Consultations
and Ebooks
by Alanis Schwarzler
