Issue link: https://www.ascpskindeepdigital.com/i/1503366
82 ASCP Skin Deep Summer 2023 What's important to remember is that any step toward sustainable practices is a move in the right direction. First, it's best to start by recognizing your goal for community engagement and the need for sustainability; then you can take steps to make it part of your company's daily routine. You want to reimagine your customer journey, while considering societal benefits—this will help you find the right partners to cater to your customers' evolving preferences. The goal is to embrace cross-sector partnerships to accomplish what you can't achieve alone. All your efforts will help you communicate your actions, live your business purpose to engage clients, strengthen your brand, and deepen your relationships. Here are some examples. Feature Retail Products from Local Makers Besides the reduced cost of shipping, buying from local suppliers will help mitigate environmental issues. According to a GlobalData survey, at least 1 in 10 global consumers claims to prefer smaller brands over multinationals, especially in beauty and fashion. 8 Rodas embraces this by recycling her studio's backbar jars in creative ways to feature local products. You could do this by upcycling the jars to display flowers When people embrace localism, they reconsider their relationships with their employers, merchants, neighbors, and environment. from a local flower shop or as a vessel for a candle poured from a nearby artisan. You can also purchase items that might enhance your recommended at-home skin care routines. That luxurious overnight cream you love could be sold alongside a satin pillowcase for your client's best beauty sleep. Or maybe you sell some sunglasses from a local bespoke eyewear brand that pair well with your favorite mineral sunscreen. Display Art from Local Artists Beautify your space by teaming up with photographers, painters, muralists, etc., or partner with them on your social channels. Rodas has even partnered with TV talent and radio producers on Instagram to teach facial routines live. It gets the word out and pushes the purchase of gift cards. Collaborate with Local Businesses You can partner with a local complementary business on a package service deal. Some estheticians combine their services with hairstylists, makeup artists, or nail professionals to create valuable offers that promote