Exclusive member benefit: Get the ASCP SkinPro app at ascpskincare.com/skinpro 85
work life. You also get access to a network of peers
who can become great resources for your plans and
opportunities for growth. When they succeed, you
succeed, and vice versa.
Localism Benefi ts the Environment
Often, localism reduces pollution and waste. When
you minimize shipping and storage, you also reduce
emissions and energy usage. Localism also encourages
people to support and shop at nearby businesses,
helping with the potential waste of materials and
energy used when they consume products through
online shopping.
Localism Gives You More Control
Over Your Business
It goes without saying that when you rely on long-
distance suppliers and partners, you're often stuck
with ordering larger quantities, experiencing delays,
and dealing with miscommunication. You have to
front a big chunk of money and you have little to no
control over when your goods will arrive—or the
condition in which they arrive. Focusing on local
sourcing provides a bit more control regarding
timelines and it makes purchasing orders much more
manageable. Plus, if you build a great relationship
with that supplier, it makes it easier to communicate
with them if something goes wrong.
ENHANCE YOUR BUSINESS,
ENHANCE YOUR COMMUNITY
Your business is a refl ection of who you are, where you
live, and the values you live by. Incorporating localism
into your business can only enhance what you already
off er—and you'll help stimulate your local economy.
It's truly a win-win scenario.
Notes
1. Nancy B. Kurland, Sara Jane McCa rey, and Douglas H. Hill, "The
Localism Movement: Shared and Emergent Values," Journal of
Environmental Sustainability 2, no. 2 (2012), scholarworks.rit.edu/cgi/
viewcontent.cgi?article=1013&context=jes.
2. Capgemini Research Institute, "How Sustainability is Fundamentally
Changing Consumer Preferences," July 20, 2020, capgemini.com/wp-
content/uploads/2020/07/20-06 _9880 _ Sustainability-in-CPR _ Final_
Web-1.pdf.
3. Shalini Unnikrishnan, Chris Biggs, and Nidhi Singh, "Sustainability Matters
Now More Than Ever for Consumer Companies," BCG, August 11, 2020,
bcg.com/publications/2020/sustainability-matters-now-more-than-ever-
for-consumer-companies.
4. Carrie Harper, "Why Localism O ers a Path to Building Resilient
Communities Post Covid-19," Nation.Cymru, July 9, 2020, nation.cymru/
opinion/why-localism-o ers-a-path-to-building-resilient-communities-
post-covid-19.
5. Food Processing Technology, "The Rise of Localism: Meeting Consumer
Needs Through Product Positioning, Production Methods and
Formulation," July 9, 2018, foodprocessing-technology.com/features/
rise-localism-meeting-consumer-needs-product-positioning-production-
methods-formulation.
6. Food Processing Technology, "The Rise of Localism: Meeting Consumer
Needs Through Product Positioning, Production Methods and
Formulation."
7. Larissa Jensen, "The Beauty of Sustainability" NPD, October 1, 2019, npd.
com/news/blog/2019/the-beauty-of-sustainability.
8. Global Data, "Localism—Consumer Behavior Case Study," October 22,
2021, globaldata.com/store/report/localism-consumer-behavior-case-study.
9. Capgemini Research Institute, "How Sustainability is Fundamentally
Changing Consumer Preferences."
10. Capgemini Research Institute, "How Sustainability is Fundamentally
Changing Consumer Preferences."
11. Remi Rosmarin, "Sustainability Sells: Why Consumers and Clothing Brands
Alike are Turning to Sustainability as a Guiding Light," Business Insider, April
22, 2020, insider.com/guides/style/sustainability-as-a-value-is-changing-
how-consumers-shop.
12. Saksham Khandelwal, "How Going Green Can Help the Planet and
Your Profi ts," World Economic Forum, March 9, 2017, weforum.org/
agenda/2017/03/how-going-green-can-help-the-planet-and-your-profi ts.
13. American Express, "Another Reason to Shop Small on Small Business
Saturday: Approximately 67 Cents of Every Dollar Spent at a Small
Business Remains in the Local Community," November 13, 2018, about.
americanexpress.com/newsroom/press-releases/news-details/2018/
Another-Reason-to-Shop-Small-on-Small-Business-Saturday-
Approximately-67-Cents-of-Every-Dollar-Spent-at-a-Small-Business-
Remains-in-the-Local-Community-11-13-2018/default.aspx.
