ASCP Skin Deep


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Exclusive member benefit: Get the ASCP SkinPro app at 49 1 2 3 4 10 Business-Savvy Ways to Post on Social Media by Crystal Ochemba-Powell 10 WAYS CREATING A SOCIAL MEDIA PRESENCE for your business makes it easier for your target audience to discover it. That being said, posting on your business social media account is diff erent from posting updates of your food or dog on your personal account. When done correctly, your business social media posts will drive traffi c and help you build a relationship between your business and your audience. At times, social media posts will be your fi rst and only impression to prospective clients. Just remember that if you're featuring clients, coworkers, or employees, you'll need their permission before posting. Here are 10 ways you can post on social media to grow your business. Educational Posts. These posts are a great way to show your knowledge and expertise, which in turn builds trust with your audience. Educational posts can be in the form of infographics, videos, photos, quotes, or statistics. You can cover topics like dos and don'ts, how-tos, or tips and tricks of your specifi c niche. Before and Afters. This type of photo carousel is great when it comes to showing client transformations, the process behind certain looks, and the results of your hard work. These types of posts build credibility for your brand and in your community. Behind-the-Scenes Posts. Behind-the-scenes photos and videos are great for engagement and to convey that you are just like your followers. These types of posts show you're a real person helping real people. Behind-the-scenes photos and videos can be taken while working on a client, prepping your space, cleaning up, or training your staff . Personal Stories. Telling your personal story on social media is a great way to connect with your audience. Share your "why story" about getting into the industry. Share a client success story. Accompany this content with professional headshots and personalized videos.

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