Issue link: https://www.ascpskindeepdigital.com/i/1489006
New member benefit! Get the ASCP SkinPro app at ascpskincare.com/skinpro 73 says it's also a way to quickly build a bond with the other person without saying a word. The more the client feels at ease, the more they may subconsciously position their body in the same way you do. Be Aware of Microexpressions Large movements of the body and changes in the face can be easy to follow. Smaller movements, known as microexpressions, can be harder to discern. Darwin first hypothesized on microexpessions in 1872, suggesting that "facial actions that cannot be controlled voluntarily may be produced involuntarily even if the individual is trying to control his or her expressions." 5 Donaldson says there are a few microexpressions that may happen during interactions with customers. First: quick lip folds, when a person compresses their lips and tucks them inside their mouth. "When someone does that before they speak, it's a big red flag. It signals that they are withholding something, holding back from saying something to you—possibly the truth as to how they feel," Donaldson says. If a client folds their lips before agreeing to an add-on service or a return appointment, pause and consider approaching the topic from a different angle or with a different intent. Another microexpression to be aware of is the wrinkling between brows. Although subtle, this can convey the early stages of disappointment. Even a minor brushing of the nose after speaking can communicate dishonesty, according to Donaldson. Small but mighty, these microexpressions can reveal a larger emotion that's bubbling up under the surface. HOW TO IMPROVE YOUR BODY LANGUAGE Just as important as noticing your client's nonverbal communication is noticing your own. How you respond to clients through body language can change how they experience a session—and whether they want to return for another treatment. According to Donaldson, the worst mistake a professional can make is "showcasing discomfort by displaying nervous gestures like fidgeting, foot shaking, pen/finger tapping and looking around . . . Not only does it show that you are nervous, but it can also show up as being impatient, rude, not paying attention, or dismissive." Here are some ways you might be able to consciously make sure you're putting your best foot forward before, during, and after an appointment. If someone is evoking joyful body language, seize the opportunity to solidify that client relationship.