ASCP Skin Deep

Student Skin Deep 2022

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Use your upgrade discount to become an ASCP Professional member today! 35 SO, YOU'RE READY TO START marketing yourself as the professional you are? Flyers and word of mouth are great techniques, but these days, online marketing is key. You'll want to create a professional website where clients can book services and learn more about your philosophy. You'll also want to build a presence on social media platforms that can make you visible to diff erent audiences. Remember: slow and steady wins the race. You won't get 1,000 page views on your website or 10,000 followers on your fi rst day. Start with the basics and improve from there. CREATING YOUR WEBSITE How many new clients do you need to fi ll your schedule? That's diffi cult to answer when you're new and still adapting and perfecting procedures, but a great way to reach them is through your website. Anyone with access to the internet can fi nd your business and learn about your services. You need to have a website, as it will be the foundation of your marketing eff orts. If done well, your website will provide information and generate leads, giving you more time to perform services rather than talk about them. Some content on your website will not change. For example, you may want an "About" page or one dedicated to your philosophy. This might seem unnecessary to some, but the information on this page conveys your commitment and perspective on the beauty industry. This will help current and future clients learn more about who you are as a person and as a professional. IMPROVING YOUR SOCIAL MEDIA PRESENCE Whether you want to show off before-and-after photos on Instagram or build a community on Facebook, social media can help you market yourself to a larger audience. Here are some basic dos and don'ts. Do • Do have high-quality photos and graphics. • Do start with followers you know in real life. Ask friends for shoutouts on their own social media. • Do have separate accounts: one for your personal profile and one for your professional profile. hal GateWood/unsplash Personal Branding 101 How to market yourself in a digital world by Jaime Schrabeck, PhD, and Rachel Deroche

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