Issue link: https://www.ascpskindeepdigital.com/i/1472077
rfstudior/pexels elina sazonova/pexels to COVID-19. 9 In other words, the pandemic is no longer a reasonable excuse for not delivering orders on time. 10 Research found that 73 percent of all people point to customer experience as an important factor in their purchasing decisions, yet only 49 percent of US consumers say companies provide a good customer experience today. 11 Forty-three percent of all consumers surveyed say they would pay more for greater convenience, while 42 percent would pay more for a friendly, welcoming experience. And if you think making advertising impressions through virtual media is the most important factor, think again. In the US, 65 percent find a positive experience with a brand to be more influential than great advertising. Fifty-nine percent will walk away after several bad experiences, and 17 percent after just one bad experience. Thirty-two percent of all customers would stop doing business with a brand they loved after one bad experience. 12 So, what is a positive experience? Nearly 80 percent of American consumers indicate speed, convenience, knowledgeable help, and friendly service as the most important elements of a positive customer experience. 13 A phygital experience creates an ecosphere that works symbiotically to deliver truly gratifying interpersonal experiences in the spa while consistently enhancing this relationship with the same community markers in the digital space. 0 0 1 0 1 1 1 0 0 1 0