Issue link: https://www.ascpskindeepdigital.com/i/1472077
New member benefit! Get the ASCP SkinPro app at ascpskincare.com/skinpro 25 $110 The amount Americans spend on average per month on beauty, fi tness, and wellness. source: StyleSeat BEAUTY BUZZ Strong Stats The International SPA Association (ISPA) Foundation released volume XI of its Consumer Snapshot initiative, titled "New Era, New Consumer." The study sought to examine the habits, attitudes, and expectations of consumers (spa-goers and non-spa-goers alike) as they consider the lingering eff ects of the COVID-19 pandemic and continue to evaluate concerns surrounding their physical and mental well-being. This edition of the Consumer Snapshot series establishes a wide spectrum of habits, concerns, and preferences, evaluating them in the context of respondents' income levels, age, and gender. For example, the largest portion of respondents (47 percent) said they use a hybrid approach to receiving spa services, which includes receiving some services at a spa location and supplementing those with at- home service options. The study also highlights respondents' attitudes toward self-care activities, the factors that infl uence their decision to visit (or not visit) a spa, their spa-going habits, their purchasing trends, their outlook on the future, and how they make decisions in the age of high demand for spa services and low staffi ng levels. The data indicates that the spa industry is well-positioned to meet the needs of consumers now and going forward. More than half of current spa-goers—58 percent— said they visited a spa for the fi rst time in the past two years, and 39 percent said they visit the spa more often now than before the pandemic. Combined with respondents' apparent dedication to their health and well-being (65 percent of spa-goers noted they will focus more on their health and well-being now), those fi gures suggest the industry is in a strong position. experienceispa.com and gender. For example, the largest portion of respondents (47 percent) said they use a hybrid approach to receiving spa services, which includes receiving some services at a spa location and supplementing those with at- The study also highlights respondents' attitudes toward self-care activities, the factors that infl uence their decision to visit (or not visit) a spa, their spa-going habits, their purchasing trends, their outlook on the future, and how they make decisions in the age of high demand for spa services and low staffi ng levels. The data indicates that the spa industry is well-positioned to meet the needs of consumers More than half of current 58 percent— said they visited a spa for the fi rst time in the past two 39 percent said they visit the spa more often now than before Combined with respondents' apparent dedication to their health and well-being (65 percent of spa-goers noted they will focus more on their health and well-being now), those fi gures suggest the industry is in a Lash Out A balanced blend of the proven RapidLash Eyelash Enhancing Serum and smooth, fiber- infused primer and mascara, RapidGlam Eyelash Enhancing Mascara amplifies lashes instantly and coats them in ingredients that condition, fortify, curl, and enhance for a stronger, fuller, and longer appearance in as little as 3–4 weeks. glam.rapidlash.com