Issue link: https://www.ascpskindeepdigital.com/i/1415888
Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 61 MAKE IT EASY TO BOOK YOU Don't make the host chase you down on Facebook Messenger or What's App to book you. Give them both an email and phone number. And don't dither about dates. A host really hates it if you keep them waiting—and there are always other guests ready to fill in. If you must cancel or reschedule, give them plenty of warning, unless it's an absolute emergency. Never, ever stand up a host. If there is a problem, let them know. CREATE A MEDIA KIT This is critical! First, if you include all the relevant info, the host won't be chasing you down with three or four emails ("Will you please send _ _ _?"), which is a big waste of your time and annoying to them. Your kit should have: • An opening description about the subject of the interview • Your full bio • 4–5 sentences for an on-air introduction of you they can read to the audience • 20 questions you wish to be asked (many podcasts last from 30 minutes to an hour, so you need enough questions). Don't include the answers—just the questions • Your social media links, website, email, phone number, and any other pertinent information By giving them a comprehensive media kit, you will put the host's mind at ease and will enable them to help market and endorse you to their audience. BE PREPARED Know where you want to take the conversation. What's the outcome you want? Ask and then reverse-engineer the interview. The order of the questions you've created for the media kit should provide a road map of where you are taking the host and the audience. Nothing annoys a podcast host more than getting a pitch that is clearly not in their wheelhouse. I've heard many complain, "They've clearly not listened to my show!"