Issue link: https://www.ascpskindeepdigital.com/i/1415888
BEAUTY BUZZ Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 19 pH pē ā ch noun The measurement of any substance's acidity. Neutral pH is 7.0 (the pH of pure water). Substances with a pH of less than 7.0 are acids; the lower the pH, the stronger the acid. Substances with a pH higher than 7.0 are bases (alkaline); the higher the pH, the stronger the base. Healthy skin is naturally slightly acidic. Substances with a very high or low pH are irritating to the skin and may cause chemical burns. According to data from Skai, a commerce intelligence company, bright and neon eye colors, glitter lids, and loud lipstick shades are all on the rise as individuals jump at the opportunity to try out new looks and reinvent themselves post-pandemic. The data shows: • Bright colors have seen a 43 percent increase in consumer discussions across product reviews. • "High-intensity color" is now a theme in 28.9 percent of products being sold on ecommerce channels. • Color variety as a theme has seen a significant increase (222 percent) in consumer reviews as people get more experimental. • Shimmer and glitter makeup has seen a 422 percent increase in consumer reviews between February 2020 and February 2021. • Neon makeup has seen a 51.1 percent increase in consumer discussions on social media year over year (May 2020 vs. May 2021). Looks like it's time to be bold and restock those retail cosmetics—just in time for holiday parties! Bright, Bold, and Glittery Be Luminous Environ Focus Care Youth+ Seriénce Night Serum combines the powerful ingredients of malachite extract and neurophroline. Malachite extract offers potent antioxidant benefits scientifically proven to boost skin immunity and defense against environmental stressors. Together with neurophroline, a calming neuropeptide derived from wild indigo seed extract, skin's appearance is transformed from dull into youthful luminosity. dermaconcepts.com