ASCP Skin Deep


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Page 65 of 76

Listen to the ASCP Esty Talk podcast at 63 Be ready with good sound bites, great metaphors, catchy titles, and phrases that are memorable. SHARE THE RECORDING AND ADD IT TO YOUR WEBSITE Be that good partner again in sharing the interview. No host wants to feel like you took their airtime, and once the show's recorded, it's hasta la vista. Plus, that's just more promotion for you. SEND A THANK-YOU NOTE AND/OR RETURN THE FAVOR If you want to really ensure some goodwill, send or email a thank-you note to the host or make an offer to return the favor—put them on your show, offer to send an email to your community on their next promotional program, or invite them to join a Facebook group you control. Go that extra mile and ensure you get invited back again! RODNAE PRODUCTIONS/PEXELS

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