IF ASKED WHO SPENDS MORE money on skin care—
men or women—how would you answer? The general
public would likely answer, "Women." Many skin care
professionals may answer the same. But what's the truth?
According to the Mindbody 2021 Wellness Index, skin
care and wellness trends have shifted.
1
In 2019, women
spent an average of $43 per month on salon and spa
services, while men were spending approximately $39.
Fast-forward to 2020, and now we see men outspending
women by $10 per month (men $52; women $42). What
changed?
How to market to, attract, and
keep your male clients
by Lisa Bakewell
MAKE
THE
MAN
MAKE
THE
MAN
