ASCP Skin Deep


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Listen to the ASCP Esty Talk podcast at 29 SKIN PHYSIOLOGY WE LOVE THIS TIME OF YEAR. Cooler days give way to crisp autumn nights with the promise of wintertime snow. The fall aromas of apples, mulled spices, and pumpkin bring to mind our plans for the holidays and the coming of a new year. At the same time, the holiday season is chock-full of food and drink, too much to do, too little sleep, and often a lot of stress. The result? Just when your clients want to look sparkly, their skin gets the holiday blues. As you embrace the season, encourage clients to explore new products and services, and teach them to nurture their skin during the coldest months. Cold temperatures, windy weather, and low humidity all make it more difficult for the skin to retain moisture during winter months. This takes a toll on healthy skin and worsens existing problems. EDUCATE CLIENTS The mainstay of winter skin care is an increased use of moisturizers, so this is a great time to teach clients to keep their skin hydrated by combating transepidermal water loss. Seasonal Skin Care Tips by Dave Waggoner and Lisa VanBockern First, recommend a creamy daily cleanser if your client doesn't already use one. And educate them about the drying effects of water. It sounds counterintuitive, but each time we wash, we strip moisture and natural oils from the skin. Harsh soaps that contain irritating chemicals and fragrances can also increase the damage, as well as hot tubs and pools—they are especially drying because of their chlorine and bromine content. Another area of concern is handwashing. We wash our hands multiple times a day, so moisturizer needs to be applied frequently. A good hand cream is essential in wintertime, so for each tube of hand cream you sell to clients for home use, suggest an extra tube to keep at work or in their bag. That way, their hands can be moisturized every time they're washed. Many winter woes are simply a result of skin irritation from the weather and can be solved with proper hydration and protection. Others—including the ones listed here—may need to be medically managed. When in doubt, refer out! meagan ranson/unsplash

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