ASCP Skin Deep


Issue link:

Contents of this Issue


Page 10 of 76

8 ASCP Skin Deep November/December 2021 One Year Later IN THE NOVEMBER/DECEMBER 2020 ISSUE of this magazine, I wrote about fi nding gratitude during tough times and how inspired I was by our members who were determined to keep their businesses going, no matter what. A year later, times are still pretty tough—and you're still with us, working hard. You're dealing with ever-changing restrictions and fi nding ways to safely care for your clients. You're keeping up with new products, techniques, and devices (I've seen many of you at a few trade shows this year) and learning new ways to market and grow your business. You are amazing. We're still here, too, working hard to fi nd new ways to support you. We created a special COVID-19 issue and built an online platform to hold the most up-to-date resources for dealing with the pandemic. We also started a new publication for professional cosmetologists and continued to grow our online education library. Looking forward, let's talk about men—specifi cally, male clients. Our intrepid reporter, Lisa Bakewell, interviewed four estheticians who have a signifi cant male clientele to learn how they market to, attract, and keep this lucrative demographic (page 50). Surveys continue to show that men are just as likely as women to seek professional skin care. Some surveys have also shown that men spend more on products and are more loyal to brands than women. If you're interested in getting more men in your spa, there's not a better time. In tough times, we all want to feel good about ourselves. You have the power to make it happen. Cheers, FROM THE EDITOR Mary Barthelme Abel Editor @ascpskincare @ascpskincare Follow us online! OUT AND ABOUT ASCP Executive Director Tracy Donley and I were honored to attend DMK's annual awards event in Long Beach, California. Have you traveled this year? Tell me about it at

Articles in this issue

Links on this page

Archives of this issue

view archives of ASCP Skin Deep - NOVEMBER | DECEMBER 2021