58 ASCP Skin Deep May/June 2021
N
ow is a great time to step back, regroup, and
create a map to success as we continue traversing
our way back from COVID-19. While waiting
for things to get back to "normal," consider
using this time to think about what you love about
being an esty, what you want from your business, and
how you can increase your chances for success. To help,
we gathered tips from experts in the esthetics field.
BE PASSIONATE
According to Annet King, VP business development at Bio-
Therapeutic, having a passion for esthetics is one thing, but
"you must really, really like people!" And you must love all
of them. "For your clients to love and be loyal to you," King
says, "you have to really love them back, and show them how
much you appreciate them." King also says you have to "love
skin and be very passionate about caring for it. Skin services
and retailing skin care products form the foundation of
what we do and provide the most revenue opportunity."
Use these expert tips and
up your spa game
by Lisa Bakewell
Want to Be a
Great
Esthetician?
