ASCP Skin Deep

MAY | JUNE 2021

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Page 55 of 76

Listen to the ASCP Esty Talk podcast at 53 Beyond the Facial WHY DO CLIENTS SEEK SKIN care services? Is it just to relax? Or do they want to look better and make changes to their appearance? Most clients who come to a skin care clinic or day spa do so because they have a skin issue they cannot solve themselves, and they are looking for a professional they can trust to give them advice about their skin that results in real and long-term results. A well-trained esthetician sees a new client as an opportunity to gain a loyal, lifelong client. Using this mindset, a professional esty stops doing facials and starts practicing skin care. You'll start viewing your clients with a "program" mentality by thinking past the one-hour treatment appointment. What does your client need long term to achieve the results they want? Want to keep those first-time clients? Stop doing facials and start practicing skin care by Mark Lees, PhD

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