Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 53
Beyond
the Facial
WHY DO CLIENTS SEEK SKIN care services? Is it just to relax?
Or do they want to look better and make changes to their
appearance? Most clients who come to a skin care clinic or
day spa do so because they have a skin issue they cannot solve
themselves, and they are looking for a professional they can
trust to give them advice about their skin that results in real
and long-term results.
A well-trained esthetician sees a new client as an opportunity
to gain a loyal, lifelong client. Using this mindset, a professional
esty stops doing facials and starts practicing skin care. You'll
start viewing your clients with a "program" mentality by
thinking past the one-hour treatment appointment. What does
your client need long term to achieve the results they want?
Want to keep those first-time clients? Stop
doing facials and start practicing skin care
by Mark Lees, PhD
