Issue link: https://www.ascpskindeepdigital.com/i/1337092
Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 23 Know Your Sunscreen BEAUTY BUZZ Despite the seemingly strict regulations on SPF claims in developed countries, consumers globally struggle to access reliable information about the sun protection that sunscreen products can provide. This situation prompted a London-based AI-powered skin care start-up, What's In My Jar, to use their data algorithm to predict the likelihood that a sunscreen product would not be able to conš rm its stated SPF if tested independently. Based on the start-up's preliminary results, about 8 percent of sunscreens available worldwide are likely to fall below their stated SPF level. "Based on our data, one in 12 sunscreens available worldwide do not seem to contain su• cient concentrations of UV š lters to provide their stated sun protection level. Of course, our results are by no means conclusive: the amount of UV š lters used is only one factor that determines the product's SPF—the formulation itself matters a lot. Still, there is only so much 'extra' SPF a formulator can achieve with smart formulation techniques relying, for example, on a single UV š lter in a low concentration. Our algorithm § ags cases like this as suspicious," says Maria Semykoz, founder and CEO of What's In My Jar. whatsinmyjar.com March 14–16, 2021 Digital Experience Registration is open for the 2021 International Salon + Spa Expo (ISSE) Digital Experience. Attendees will be able to shop exclusive deals from their favorite brands, learn from more than 80 classes featuring top educators, and reconnect with the beauty community—all within one unique mobile- friendly digital platform. Register at probeauty.org. Save the Date Nighttime Maintenance People with all skin types can beneš t from the soothing and hydrating ingredients in BOTA Age-Defying Night Cream. Combining the potent properties of manuka § ower extract and ginger root, this cream promotes skin š rmness, fades spots, and reduces š ne lines and wrinkles. botaskin.com