Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 21
BEAUTY BUZZ
In Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love, Mindbody
Co-founder and Executive Chairman Rick Stollmeyer delivers a comprehensive guide on how to start
and grow a successful business within the wellness industry.
"Wellness is among the largest and most important business opportunities of our age, characterized
by fast-moving trends, rapid innovation, and an ever-widening marketplace," Stollmeyer says. "It is an
honor and pleasure to pass along the valuable lessons learned through my 20-year career serving this
wonderful industry."
Whether you're running a š tness studio, salon, spa, or wellness center, the book is a
straightforward lesson in entrepreneurship. From practical concepts such as knowing your target
market and identifying key š nancial metrics, to more nuanced advice like understanding the essential
traits of successful entrepreneurs, Building a Wellness Business That Lasts provides a step-by-step
approach for turning an idea into a business that is properly positioned for lasting success. wiley.com
The Well-Read Entrepreneur
Vichy Treatment
vi-shē trēt-m´nt
••••:
Needle-like showers of
alternating cold and hot
water are directed from
overhead as the client
reclines on a table, usually
followed by a body scrub.
European Vichy treatment
consists of a very š ne shower
of lukewarm water over the
body, along with a full-body
massage. In the US, the Vichy
shower is most often used to
rinse oª body scrub or wrap
products and not generally
used therapeutically.
