Issue link: https://www.ascpskindeepdigital.com/i/1315477
Listen to the ASCP Esty Talk podcast ascpskincare.com/podcasts 23 Avoid COVID Pitfalls BEAUTY BUZZ While still in the midst of the COVID-19 pandemic, many brick-and-mortar businesses are trying to get back to normal. While that's a great thing, it creates a whole host of new pitfalls that businesses can fall into even after surviving the COVID economic collapse. Zenreach CEO John Kelly offers three mistakes that brick-and-mortar businesses should avoid at all costs as they look to expand their reopening efforts: 1. Letting your guard down This pandemic is far from over and hard- learned lessons about keeping patrons safe should not be forgotten in the rush to reopen. Keep those best practices going, and keep an eye on those that should be permanent improvements. 2. Cutting your marketing budget As businesses reopen, the retail and restaurant environment will be extremely competitive, since many simply do not have the discretionary budgets they once had. Targeted and effective marketing can keep you front- of-mind as the market starts to thaw. 3. Not having a closing plan The impact of this virus has been extremely volatile, with businesses reopening only to close again a few weeks later. Have a plan to deal with reduced traffic that offers as little disruption as possible. Dihydroxyacetone (DHA) dī-hī-dräk-sē-'a-sə-tōn noun: The component in self-tanning products that causes the skin cells to change color and appear tanned when the product is applied to the skin. Oncology Spa Solutions MBA (Mindfulness-Based Aesthetics) Advanced Inclusive Retreat March 26–29, 2021 Harmony Hill Healing Retreat, Union, WA This advanced course will take you through the MBA information for estheticians who want to add to their oncology skills and prepare to work with physicians or cancer centers. This course goes deeper into additional ways esties can help oncology clients, as well as how to put together a proposal for your services. As always, 10 percent of the proceeds go back to the center so a cancer patient can come for an event or retreat at no cost. www.oncologyspasolutions.com Save the Date